Editor’s Note (December 21, 2017): Through to the end of the year, BBC Capital is bringing back some of your favourite stories from 2017.
“They were all wearing trainers and layers of black,” says Evelyn Cotter, a career coach based in London. She’s describing a recent public speaking conference she attended, where the crowd of ambitious young professionals were dressed in a uniform way.
“Everyone had come straight from work, they were wearing black jeans and smart sneakers, but it definitely felt professional,” adds Cotter. “It’s a conscious style choice. It’s not just what you throw on to play with your dog in the garden.”