But Angeliqa Mejstedt insists that the success of her blog, and the more than 100 hikes she’s organised in 23 locations over the past year, are a sign that friluftsliv continues to inspire young Scandinavians and that the concept has found new ways to thrive in a more digital world.
“The more screen time we have, the more we need to get back to basics. But I think that the digital area can help us in many ways, it makes it easier to plan adventures for example with modern apps,” she says. “I’ve also found a lot of mindfulness in taking pictures because it makes me add more value to being outdoors and I think it could be the same for other people as well.”
She’s also convinced that while other countries might not have the same history or infrastructure when it comes to promoting friluftsliv, it’s still a concept that can be quickly exported.
“If you have time to watch Game of Thrones on Netflix, you also have time to be outdoors. It’s a matter of making choices,” she argues. “And being able to see something green really adds value to everyday life”.
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