Eliza Rinaldi, prepares healthy ingredients at home and assembles her lunchtime meal at the office, a content agency in central São Paulo where she works as communications and content director. Her business partner Natascha does the same “because it saves money and we’re both health conscious,” says the 34-year-old.
Rinaldi says her routine is not typical in Sao Paulo, where lunch is often the main meal of the day. “Most companies offer meal tickets –credit for food as part of their work package – so people tend to go out for lunch.
“People tend to work long hours in São Paulo [often from 9am-7pm] so it makes sense to take an hour for lunch and get out of the office. People are trying to break the thing of working longer hours, but there is a traditional mentality that if you’re not present you’re not working as hard,” she says.
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