Spanish start-up Mr Jeff would probably win the prize for the most millennial company name in Spain. The laundry delivery service is named after Jeffrey the Butler from the 1990s TV show The Fresh Prince of Bel Air, whose theme lyrics are ingrained in the mind of most millennials.
Mr Jeff got its start in 2016 thanks to three founders – all millennials, no surprise – and the Valencia-based company has quickly expanded from Spain into Latin America. For founder Eloi Gómez, 26, beginning his own start-up was a no-brainer.
“Four or five years ago it was like, if I’m not [starting a business] then I will have to go abroad or I’ll have to go and get a masters because a real job sounded crazy. It was impossible to get a real job,” he says.
Around the world millennials are bearing the brunt of a crippling economic crisis – low-paid jobs on temporary contracts, rising housing prices and the pressure of supporting an ageing population. In Spain young people have felt the squeeze particularly hard. Compared to Generation X (those born between 1966 and 1980) when they were aged 30 to 34, millennials of the same age have 30% lower disposable income in real terms.